By KATE TAYLOR
Frieze, London’s eight-year-old
contemporary art fair, is expanding to New York, the fair’s organizers
announced on Thursday. The first Frieze New York will take place May 3-6
next year on Randalls Island and is expected to include some 170
galleries from around the world. The exhibitions will be housed in a
temporary structure designed by the New York architecture and design
firm SO-IL.
Amanda Sharp, one of the directors of Frieze, said that she and her business partner, Matthew Slotover, had begun talking about expanding to New York more than a year ago. After they called a few dealers to gauge interest word quickly got around, and soon she had dozens of galleries around the world calling to express enthusiasm for the idea, she said. The next challenge was finding a site. “When we happened on Randalls Island Park, that was when we got very excited,” she said, because it meant they could “do it on a scale that makes sense.”
Frieze’s arrival could present a challenge to New York’s current major contemporary art fair, the Armory Show, which takes place in March, as some galleries who currently take part in the Armory Show may opt to do Frieze instead.
Frieze also announced that it was starting a new fair, Frieze Masters, featuring art from antiquity to the 20th century, which will run simultaneously with the original Frieze in London in October. It will be in Regent’s Park, within walking distance of the contemporary fair, in a structure designed by the architect Annabelle Selldorf. The first Frieze Masters will take place October 11-14, 2012.
Amanda Sharp, one of the directors of Frieze, said that she and her business partner, Matthew Slotover, had begun talking about expanding to New York more than a year ago. After they called a few dealers to gauge interest word quickly got around, and soon she had dozens of galleries around the world calling to express enthusiasm for the idea, she said. The next challenge was finding a site. “When we happened on Randalls Island Park, that was when we got very excited,” she said, because it meant they could “do it on a scale that makes sense.”
Frieze’s arrival could present a challenge to New York’s current major contemporary art fair, the Armory Show, which takes place in March, as some galleries who currently take part in the Armory Show may opt to do Frieze instead.
Frieze also announced that it was starting a new fair, Frieze Masters, featuring art from antiquity to the 20th century, which will run simultaneously with the original Frieze in London in October. It will be in Regent’s Park, within walking distance of the contemporary fair, in a structure designed by the architect Annabelle Selldorf. The first Frieze Masters will take place October 11-14, 2012.
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