Nucleus 2012

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Monday, February 13, 2012

Pantone in the Streets

Aleksandar Macasev, vinyl print, 2011

The other day I walked by Aleksandar Macasev’s Chroma Tweet installation, presented by Artbridge, in Dumbo and couldn't help but think of Gerhard Richter's color charts from the sixties


Gerhard Richter, enamel on canvas, 1966

In his description of Chroma Tweets project Macasev makes reference to the Pantone color system and art history (not specifically Richter). However, there's no reference to Public art. I'm not saying he needs to, because when you install anything on the streets of New York you're included into the discussion, whether you like it or not. 

Without thinking too hard all you have to do is look at the Love Me tags and Mirf wheatpastes in Macasev's photo to understand the discussion. If you want to take it a little further one can draw a closer line between the Chroma Tweets project and Graf. Like Macasev and Richter, writers have also been sampling the Pantone color system through brands of spray paint. I wonder if Macasev feels the same when choosing paint chip as a writer does when approaching the paint rack at a hardware store.

Michael Ifland is another artist worth mentioning that is using the Pantone system:


-Mario Brotha


1 comment:

  1. Hi,
    let me clarify a couple of things.
    ChromaTweet is primarily an online project that sometimes get physical outgrowths. In this case a large scale street print.
    It has nothing to do with the Pantone color system. It uses 24 bits Truecolor picker that contains 16,777,216 colors (standard tool of any design software). Mixing a color tone, not picking a swatch, is the very core of the project.
    http://www.chromatweet.com/chromatweet-about.html

    best

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